BRANDON KENNEDY

Brandon Kennedy



Design Portfolio










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About Me

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Hawai‘i Wildlife Fund - 00 / 08

Hawai‘i Wildlife Fund


Brand Identity Design 2013



Hawai‘i Wildlife Fund is a non-profit organization focusing on the preservation of local wildlife in Hawai‘i, and educating the public about how they can join their efforts.

After researching the organization and interviewing members, HWF was rebranded. An eight piece turtle was drawn using only circular curves as the structure. The eight pieces forming the turtle represent the eight islands of Hawai‘i and how HWF has volunteers on every island working toward the same causes. The circular curves create motion, fluidity and harmony throughout the mark to give an aquatic, lively and energetic personality.

In addition to an identity, stationery, applications and a brand guidelines publication were created.

Logomark Structure - 01 / 08
Stationery System - 02 / 08
Hawai‘i Wildlife Fund Shirts - 03 / 08
Front Cover of Brand Guidelines - 04 / 08
Back Cover of Brand Guidelines - 05 / 08
Color & Typography Spread - 06 / 08
Logo Usage Spread - 07 / 08
"About the Bubbles" Spread - 08 / 08
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INTERACTIVE BEYONCÉ ALBUM - 00 / 01

Interactive Album


Interactive Design 2013



A digital musical player for Beyoncé's album "4" was created in Adobe Flash using animation, video embedding, and ActionScript. The concept is rooted in Beyoncé's nickname, Queen Bey. The footage used is promotional material for her world tour, "The Mrs. Carter Show."

I do not claim rights to any of the footage or music used for the making of this interactive piece.

INTERACTIVE BEYONCÉ ALBUM - 01 / 01
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National Geographic - 00 / 07

National Geographic


Magazine Design 2012



National Geographic magazine was chosen to redesign. The redesign included two articles (up to three spreads each), a table of contents, and an iPad article.

Clean grid structure, sharp typography, and the signature Nat Geo yellow are featured throughout the redesign.

Table of Contents - 01 / 09
First Magazine Spread - 02 / 09
First Magazine Spread - 03 / 09
First Magazine Spread - 04 / 09
Second Magazine Spread - 05 / 09
Second Magazine Spread - 06 / 09
iPad Layout - 07 / 09
iPad Layout - 08 / 09
iPad Layout - 09 / 09
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Album Artwork - 00 / 06

Album Packaging


Packaging / Photography 2012



Three albums were chosen to design packaging for. The design for all three albums were photography driven, and original photography was used throughout.

The first album I designed packaging for is Spring Awakening, a contemporary musical I am very fond of. The musical is based on German the play of the same name, and is a coming-of-age story of sexual realization, which drove the concept of the design (birds & bees).

The photography for Feist's Metals was inspired by the starkness of the music, as well as the title of the album.

Lungs by Florence + The Machine was written about the idea of death, and the music is very dramatic. The idea of respiration (or lack there of) was the inspiration for the photography used.

Spring Awakening LP (Front Cover) - 01 / 06
Spring Awakening LP (Back Cover) - 02 / 06
Metals - Feist LP (Front Cover) - 03 / 06
Metals - Feist LP (Back Cover & Poster) - 04 / 06
Lungs - Florence + The Machine CD (Front Cover) - 05 / 06
Lungs - Florence + The Machine CD (Back Cover) - 06 / 06
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NYC BEACH WATER QUALITY SIGNS - 00 / 03

Water Quality Signs


Print Design 2013



Commissioned by the NYC Department of Health, three 8.5" x 11" signs were created to be displayed at all New York City public beaches to inform beach goers about the status of the water quality.

Created at Two Twelve.

NYC BEACH WATER QUALITY SIGNS - 01 / 03
NYC BEACH WATER QUALITY SIGNS - 02 / 03
NYC BEACH WATER QUALITY SIGNS - 03 / 03
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Image of the Studio - 00 / 01

IMAGE OF THE STUDIO


Three Dimensional Design 2013



A three-dimensional 30" x 30" piece was designed using 14,400 painted screws, out of which the message "YOU ARE HERE" is spelled. Written on the individual screw heads are the questions "Where Am I," "What Can I Do Here," "Where Can I Go From Here," and "How Do I Get Out Of Here." The messages speak to Two Twelve as a wayfinding and environmental graphic design firm. I assisted with concepting, and later worked as one of two lead designers until fabrication.

Created at Two Twelve, for the Image of the Studio Exhibit at the Cooper Union in NYC.

Photographs coming soon...

IMAGE OF THE STUDIO FLAT - 01 / 01
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Motion Graphics - 00 / 03

MOTION GRAPHICS


Motion Design 2013



NAME ANIMATION: A 10 second animation of my name was created in Adobe After Effects. Showcasing my personality, the aesthetic is colorful, bold and fun.

LITTLE MISS SUNSHINE TITLE SEQUENCE: As a personal project, I chose to design a title sequence to the movie Little Miss Sunshine. The movie is driven by the theme of a dysfunctional family pulling together despite their differences.

QUEEN OF CLIFTON OPENER: An opening title sequence was created for a hypothetical reality show called Queen of Clifton.

I do not claim rights to any of the music used for these works.

NAME ANIMATION (FULLSCREEN) - 01 / 03
LITTLE MISS SUNSHINE TITLES (FULLSCREEN) - 02 / 03
QUEEN OF CLIFTON OPENER - 03 / 03

ABOUT ME


Brandon Kennedy GRAPHIC DESIGNER



I'm a fourth year graphic communication design student at the University of Cincinnati with a focus in print and motion design. I like design, food, and Beyoncé (among other things).

I am currently seeking a co-op/internship for January – May of 2014.

Contact me:
linkedin, email, résumé